QDE Prize

It was 2005, and, with the co-sponsorship of ADI Design, we launched the Il Mosnel “Questione d’Etichetta” Premio (A Matter of the Label Prize).

Born from an idea by Lucia and Giulio Barzanò, owners of the historic company in the heart of Franciacorta, the first edition of Questione di Etichetta takes us back to 2005. The goal was to find a special dress for 300 numbered Magnums of Franciacorta Brut 1990, a product that, due to the exceptionality of the vintage, long maturation in the cellar and limited quantity, represented an authentic collector’s rarity. That first edition saw the participation of the great names in design (among them Giancarlo Illiprandi, Italo Lupi and the unforgettable Bob Noorda) and sanctioned the victory of Franco Origoni and Anna Steiner.

In 2008, the second edition re-proposed the successful format of the debut to dress 360 Magnums of Franciacorta Brut 1998. Young, already established designers were involved, but the winner was the Hangar Design Group of Alberto Bovo and Sandro Manente.

2010 was the year of maturity and growth for the Award, which this time was looking for the label and packaging for the Franciacorta DOCG Pas Dosé Riserva 2004, produced in greater quantities and in two different formats. The winning project was that of Francalma Nieddu of the Italian-German Studio ondesign.

Also in 2012, the new Franciacorta DOCG Pas Dosé Riserva 2006, thanks again to the prestigious patronage of ADI, found its dress for the 4,000 0.75-liter bottles, the 400 Magnums and the 100 Jeroboams, all numbered copies. The winner was Laura Ferrario, who in 2013 also won the Platinium A’ Design Award for the Graphics and Advertising Design section for the QdE project.

In 2014, the protagonist of the fifth edition was the Franciacorta DOCG Pas Dosé Riserva 2007, and to dress the usual limited and numbered edition of the cuvée with the precious papers of Fedrigoni, prestigious Partner of the edition, ADI invited a selection of young designers and creatives to the competition. The award was won by the Studio Intorno Design project by Guido Lombardo, Linda Marchetti and Tommaso Salvatori.

In 2024, ten years after the last edition, Lisa Perbellini and her project “Twenty-one years of aging on the lees, time has sculpted Excellence” won the first prize of the sixth edition of the Mosnel Questione di Etichetta Competition. The chosen wine is the Franciacorta Brut QdE 2001, a wine with a 23-year history behind it and more than 21 years of aging on the lees.