PREMIO QDE 2010

2010 marks the maturity and continued growth for the Premio Mosnel QdE.

2010 marks the maturity and continued growth for the Premio Mosnel QdE. Starring once again are Mosnel of course, with a new prestigious cuvée, and the ADI, whose stature has brought new participating designers into the competition for the award, as well as enormous creativity. But there are some attractive new developments as well.

But there are some attractive new developments as well. The first is Franciacorta DOCG Pas Dosé Riserva 2004, true star of the competition: for the third year in a row, an exceptional vintage, and for the first year appearing in two different sizes and in more substantial quantities. This year the invited professionals and design studios had to adorn 400 numbered magnums, plus another 4,000 750-ml bottles, these latter numbered as well. This year, though, the challenge went up a notch: the designers had to design not only the wine label, but its entire ancillary packaging as well, both for the magnums and the standard-size bottles.

THE WINNER

Francalma Nieddu

The Jury for Mosnel’s Questione di Etichetta 2010 gathered in Rome on June 9 and gave the award to the label created by Francalma Nieddu of the Italo-German ondesign studio. She was recognised for having best rendered the identity of the winery and for her success in designing a graphic image in syntony with the product. The winning project is particularly impressive for its in-depth and clear-sighted offering of possible graphic and chromatic variants for the label and for the packaging. The jury favoured the version featuring a black background for its elegance and for its greater coherence with the bottle itself. The jurists lauded her suggestion of numbering the individual bottles, which would underscore the exclusivity of each and the uniqueness of a wine offered in a limited and special edition.

THE JURY

President:

Luisa Bocchietto / President ADI

The Jury

  • Daniele Cernilli / Managing Director, Gambero Rosso and Editor, “Guida Vini d’Italia” published
  • Bruno Pizzul / Journalist and gourmet
  • Sonia Pedrazzini / Packaging designer and Editorial Director, “Impackt Contenitori e Contenuti”
  • Walter Mariotti / Nominated Director “IL”, monthly issue of Il Sole 24 Ore
  • Dan Lerner / Wine blogger
  • Lucia Barzanò / Mosnel

The Jury for Mosnel’s “Questione di Etichetta” 2010 gathered in Rome on June 9 and gave the award to the label created by Francalma Nieddu of the Italo-German ondesign studio.

ANDREA BRUNAZZI

Chromatic combinations that fall outside of now-dated conventions

MARIA CRISTINA HAMEL

A shape that recalls that of the grape

ILARIA MARELLI

Elegance and finesse

FRANCALMA NIEDDU

A precious jewel box that reveals the refined bead of bubbles it therein contained

NAOKO SHINTANI

Un richiamo nella forma e nella portabilità il glamour moda di una pochette